True Light Barbershop

The True Light brand isn't just a visual identity; it's a journey through the golden years of barbershop culture. The brand takes a deliberate step into the past, reminding patrons that a haircut at True Light is a timeless experience for today.


December 2023


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About the project

The True Light Barbershop logo, a blend of vintage charm and modern sophistication, symbolizes the heart of their brand. Through a script typeface and classic illustrations, we helped capture timeless styles with modern techniques, reflecting the barbershop's commitment to bridging tradition and innovation. Its design, reminiscent of a tight-knit community, embodies True Light's value for inclusivity, creating a welcoming space where servanthood thrives.

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